IncuBay Ventures Are Designed For High Return
IncuBay has developed over one hundred business concepts and continually generates additional ideas. We put our ideas through a formal screening process to ensure ideas brought to market have the highest likelihood of success with highly attractive investment returns.
Each concept is researched and assessed against seven criteria: revenue potential, time to profitability, barriers to entry including patent potential, current competitive environment, ability to create profitable customer relationships, ease of starting up, and funding requirements.
The output of the screening process is a prioritized list of concepts, from which we select ventures to launch.
Solid Business Models and Plans
To deliver a high rate of return, it is imperative that a new venture has a clear road map for how it will move from infancy (investment flows in) to independence (returns flow out). IncuBay develops the concept into a robust business strategy, model, and plan. Together, these describe
- What the business is (purpose, customers, structure);
- How it will deliver value to customers;
- How the business will achieve profitability;
- What resources (people, money, and other assets) are required.
Start-ups must move quickly, so traditional approaches to planning can be dangerously slow. IncuBay uses a rapid solution development approach, which ensures adequacy of planning without sacrificing the vital benefits of alignment, coordination, and efficiency.
To fulfill on the business plans, explicit goals and objectives are defined across the organization. Comprehensive action plans are designed to ensure the goals and objectives are met on a timely basis. All plans are monitored, and assessed at defined checkpoints, for ongoing viability in light of actual results and market conditions. As needed, plans are updated to ensure targeted results. IncuBay's effective planning approach increases the likelihood of success.
Customer Focus
Customers fuel growth. High-return ventures have an important attribute in common: they are customer focused. The customer experience is the most critical deliverable of any business.
IncuBay ventures achieve extraordinary customer focus as we:
- Listen to customers at every stage of design and delivery
- Ensure the benefits (value, convenience) exceed the costs (money, time, effort) to the customer
- Weave the voice of the customer into everything we do
From the new venture's value proposition to its processes, organization, and values, every aspect of delivery is focused on the customer.
